From first ideation, to scripting, storyboarding and editing, here are some samples of my campaign film work.

WINES OF CHILE: TASTE THE UNTAMED

How to elevate an origin.

CHALLENGE

Wines of Chile were looking for a campaign to up the status of the Chilean wine origin. Shoppers all over the world love Chilean wine for its reliability and affordability, which is both a blessing and a curse. Despite the extraordinary quality of the wine, local producers have been struggling to raise prices, as consumers don’t see the product as premium.

INSIGHT

Over the past few years, as luxury became “quiet”, the ability to travel to remote, environmentally pristine places has become a status symbol. Chile is one of the most geographically diverse countries in the world, full of hidden valleys, and glaciers and volcanos that make it the ultimate high-end escape. By associating Chile with this luxurious image of a travel, we could further align the wine with a premium feeling.

IDEA

Taste the Untamed is an invitation to discover what makes Chile, and in turn its wine, a unique experience. A place that is luxurious thanks to its vast immaculate landscapes and nature. A type of luxury that you feel through all your senses. Chile isn’t France or California, it is a much wilder place. From the northern desert to southern Patagonia, it is a place that is impossible to grasp, but you can get close to it through its wines.

CASILLERO DEL DIABLO: THE WINE LEGEND V

A legend seeks new energy.

CHALLENGE

Past Wine Legend campaigns followed entertaining, if sometimes complicated narratives. Art museum heists, epic international escapades, mini-mystery films. The client was looking for a less-complicated story, something simple that could work better on social.

INSIGHT

Music and dance are central to how people create and share content online. We wanted to place Casillero del Diablo in this world of carefree movement, somewhere the brand had never existed before.

IDEA

We decided to set the ad to a well-known song and have different characters dance to it. In the past, the Wine Legend campaign always focused on the story of the wine itself, this time we turned the perspective around and focused on the audience, telling them that it’s time to create their own legend. The first version of this campaign was such a hit that the client requested we make a second iteration featuring only white wine.

DIABLO: A Pact With the Extraordinary

Growing a brand through worldbuilding.

CHALLENGE

Diablo is the younger sister brand of Casillero del Diablo. The line first launched in 2018 with a different vibe and had been trying to find its unique POV ever since. As new varieties were added to the range, our client needed to incorporate them into a real life, or at least, almost, real-life setting.

INSIGHT

Given the worldbuilding and storytelling that we were already creating through dedicated CGI product videos (check out my CGI/AI section for those), this wine needed to exist in a fantasy world. The wines themselves are all highly conceptual, so whatever real life scenario this wine appears in would also need to have that conceptual edge.

IDEA

We created a mysterious story involving two people, how they are connected we don’t exactly know, but they are drawn together by this wine. We see them explore an expansive world full of intrigue and escapism, giving us the impression that this is just one piece in a bigger story. The extraordinary story of Diablo.

Devil’s Carnaval: Celebrate Your Way

Wine meets fun.

CHALLENGE

As the drinks industry looks to attract new, younger consumers, Casillero del Diablo launched Devil’s Carnaval, a colourful, fun range of light and sweet wines. The range first launched with a carnaval mask theme, but the client wanted to switch up the messaging to include real people and lifestyles.

INSIGHT

Some younger audiences are turning away from wine as they don’t see how it fits into their lives socially. Versatility was of key importance, to show people the different ways and social settings in which wine can be enjoyed.

IDEA

This campaign shows wine as a casual drink that can be poured over ice or mixed in a cocktail. We move through different nights and days with the same friend group and see the different ways in which wine pops up in their social lives. Day drinks, a house party, a rooftop bar. You no longer need to drink wine from a wine glass, it’s up to you how you choose to enjoy it. Celebrate your way, as the spot says.