Bits and bobs that don’t fit anywhere else.

WISE WOLF

Photography direction.

CHALLENGE

Wise Wolf is a new offering that puts sustainability before all else. Made with a sustainably sourced liquid, packaging, and label; even the logistics for this wine have been designed so to require less fuel and carbon emissions. However, with some sustainable marketing starting to look samey, Wise Wolf was looking for something different.

INSIGHT

A lot of sustainable brands focus on scientific details and don’t show the beauty of their product.

IDEA

I developed the concept for the wine’s launch and photography, treating the bottle as though it was a beauty product, moving them away from predictable images of sustainable brands.