Sometimes you don’t want to push sales, sometimes you just want to tell people who you are. Here are a selection of B2B and corporate communications pieces.

UNDURRAGA: WHERE TRADITION MEETS INNOVATION

B2B FILM

CHALLENGE

Undurraga is a household name in Chile. A winery that has been around since 1885, its place is well established in the local market. Undurraga was looking for a B2B film that could let potential overseas partners learn who they are, one video piece that could explain the winery’s history and ethos all in one.

INSIGHT

Undurraga is an interesting winery in that it is both old school and innovative. The group considers itself traditional but has also led the way on new products like canned wine and casual sparklings.

IDEA

We decided to focus on this tension between the old and the new spirit of Undurraga, creating a piece of film that looks into contrasts. How two totally different things about ourselves can be true at once.

CONCHA Y TORO: MAKE TIME MEMORABLE

140TH ANNIVERSARY

CHALLENGE

Concha y Toro, perhaps Chile’s most iconic brand, was looking for some communicative pieces to talk about their 140th Anniversary. As 140 isn’t usually celebrated as the big milestone, the client didn’t want to go all in or do something huge but still needed a way to mark this occasion.

INSIGHT

We focused on Concha y Toro’s brand purpose: to transform every glass of wine into a memorable experience. We saw this as the most important thing for a holding company at this level of maturity, give them a way to bring their brand purpose to life.

IDEA

The line “Make Time Memorable” was created to connect with Concha y Toro’s brand purpose whilst bringing in a call to action for the consumer. Encouraging them to make their time memorable, just as this winery has for the past 140 years.